In many cases, the packaging box is the outer packaging of products, which is highly valued by people. Therefore, it requires beautiful and generous to meet people's aesthetic outlook, which depends on the planning and distribution of color, attached to graphics, and the connotation of words. What matters is the color of the box. Color is the general trend and general emotion of color distribution on the screen. It is the main color in a group of colors and dominates the printing technology in the whole picture. Packaging requires that product information be visually highlighted on long-distance shelves, which requires a strong sense of unity to cooperate with printing malls.

Therefore, the key of packaging color planning is color planning. The requirements of color planning are common with the main functions of products, the requirements of color planning are common with the times, and the likes and dislikes of different regions and nations for color are also common. In order to adapt to this change, the packaging box should conform to the trend of the times.

More importantly, it is the mutual contrast and contrast of colors. These two opposite colors are called contrast colors. Their hues and brightness are very different, leaving people with a sharp sense of contrast. Only through contrast can colors correctly express image printing.

If there is contrast, there is harmony. These two adjacent colors are called harmonious color prints. Color gives people a feeling of softness, richness, elegance, pleasure and comfort.

Another important aspect of color is rhythm. People often say that music has rhythm. Why does color have rhythm? Rhythm is an important element of the picture style. Many changes are reflected in the picture, such as intensity, brightness, softness, authenticity, etc. The alternation of the two sides of the spear and shield is not a simple repetition, but a rhythmic movement in various ways. It has both repeatability and expansibility. The packaging box manufacturers restrict and promote each other in all aspects, which reflects the natural and harmonious printing.

The basic requirement of packaging color planning is to deal with the relationship between change and common, seek change in common, and seek common in change, which is the so-called color rhythm.

The color planning of the gift box packaging is very exquisite. This is not a simple association. You can come up with a good idea immediately. After repeatedly considering and mastering the color, it is not an overnight thing to plan the packaging perfectly.

The most important thing in packaging is its color. The role of color in packaging planning is determined by the reflected light, the color elements distributed around us, and even the perspective of the audience: each color has a different role, which will affect our feelings. Next, the staff of Jinyang Huayu paper products will work with us to understand the mutual distribution of the six colors in the packaging plan:

1. Red: red has warm color sense, strong personality and extroversion. It is also a very exciting color. Red attracts people's attention, makes people excited, excited, serious and excited, and also causes people's visual fatigue.

2. Yellow: cold, arrogant, sensitive, yellow, with extended visual image. Among various colors, yellow is a delicate color.

3. Blue: the color sense is cold. The simple and introverted blue often provides a far-reaching, broad-spectrum and quiet space for those colors with distinctive personality and strong expansion force, and becomes a friendly and modest friend, highlighting bright colors. Blue is also a color that seems to maintain a strong personality after desalination.

4. Green: yellow and blue mixed into green. In green, the expansion of yellow and the shortening of blue are moderate. This gift box counteracts the warmth of yellow and the cold of blue. In this way, the green character is peaceful and stable. It is a soft, quiet, decorative and beautiful color.

5. Purple: the brightness of purple is lower in the color with color. The low brightness of purple gives people a feeling of sadness and mystery.

6. White: White has a bright color sense. It is simple, pure and happy. White is pure and cannot be aggressive. If you add any other color to white, it will affect its purity and make its characteristics euphemistic

The importance of color to packaging box planning is self-evident. It also plays an important role in packing box planning. A good packaging box can not be separated from a good color distribution, and color distribution is also a very important knowledge. Different colors have different feelings for people. Here, please pay attention to the color distribution when selecting the packing box.