Packaging box printing is highly targeted. Some packaging box printing plants are aimed at business printing, some are specialized in printing self-adhesive, and some are rotary printing some thin paper. However, whether it is business printing, it is still rotary printing, and some thin carton business printing plants are also printing. In printing, as long as the machine is not damaged, thin paper packaging can also be printed. Let's also learn about the planning elements of packaging box type.
Color: the color planning in the packaging box printing planning must accurately convey the typical characteristics of the goods. The products have corresponding symbolic features, custom colors and image colors in the impression of consumers, which have an important impact on the color in the packaging box printing planning.
Picture: picture is the primary carrier of information in the packaging box printing planning, which can be roughly divided into product logo picture, product image picture and product symbol picture. In the packaging box printing planning, the product logo picture is the identity of the product in the sale and the product of market planning. For some brand products, the product logo is an important factor in the sale of products.
The product symbolic picture is the specific image presented on the product. The packaging box printing planning can not only adopt the printed picture, but also adopt the clear or hollowed out window planning method on the packaging box, so as to reveal the product objects in between.
Words: sometimes there are no graphics in the packaging, but there can be no words. Words are an essential element to convey the packaging planning. Many good packaging planning pay great attention to the word planning, and even completely change the words to deal with the decoration picture. The contents of the packaging words mainly include the following aspects:
Phenomenon words include brand and product name. These words represent the image of the product. They are generally arranged on the primary display surface of the packaging box printing planning, which is also the focus of the planning. They need to be carefully planned, and the font should be easy to read and unique.
Promotional text is the advertising language or promotional text on the packaging box printing planning, and is the promotional slogan to promote the product characteristics. The content is generally short, and it is generally planned on the primary exhibition surface of the packaging.
The descriptive text is the text that gives a specific description of the product, including the product composition, use, use method, capacity, batch number, specification, manufacturer and address. It shows the slim information of the product and is generally arranged on the back and side of the package.
In addition to the font planning, the packaging text should also pay attention to the arrangement of text. The arrangement processing should not only pay attention to the relationship between words, but also pay attention to the relationship between lines and paragraphs. The arrangement of articles on the packaging should be considered in different directions, positions and sizes. Therefore, there can be richer changes in the form than the arrangement of general books and advertising text.
Modeling: modeling planning refers to the three-dimensional modeling of packaging. Packaging modeling can not only imply the function and use of products, but also the value level of product connotation. The quality level of the product connotation is revealed through the external temperament and feeling of the packaging.
