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Application of common fonts in packaging design

Time:2019-03-05 Views:0

As a professional packaging planner, we should abandon the doctrine of taking, pay attention to integrating more soul elements into the packaging planning, and enrich the internal content of the packaging planning. As an important element of packaging planning, fonts can be used reasonably to add color to packaging planning. The following Jinyang Huayu paper products will explain the use of commonly used fonts in packaging planning.

1. The use of regular script in packaging planning

Regular script evolved from subordination. Its features are that the font is flat to square, the font is regular, and the strokes are horizontal and vertical, giving the viewer a standard and clean feeling. Regular script removes the feature of wave potential of subordinate side strokes. The font is more and more delicate, so it is generally used in the product introduction and description of modern packaging planning. Due to the characteristics of the text, it can bring structural rhythm and rigorous and dignified beauty to consumers.

2. Use of subordination in packaging planning

The characteristic of subordination is the combination of hardness and softness. In order to ensure the neatness of the text, there is no lack of vividness and flexibility. It avoids too solemn characteristics caused by too neat packaging. In some packaging planning, it can better highlight both softness and softness. Generally, it is used next to the product name or explanatory text in the packaging plane planning, which can bring a sense of intimacy to consumers and endow the product with a sense of beauty.

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3. The use of running script in packaging planning

Running script is between regular script and cursive script, which not only contains the regularity of regular script, but also has the flexibility of cursive script. When writing, it has the characteristics of following the trend, so the font has more characteristics. Using it in modern packaging planning can not only highlight the planning characteristics, but also strengthen the inherent character on the packaging, so as to make the perfect combination of character and shape.

4. The cursive script is characterized by free and easy strokes, beautiful bone style, alternate density and wonderful white cloth. The cursive script has good flexibility. The horizontal, vertical, hook and fold together incisively and vividly reflect the wonderful use of the pen, so it has great artistic beauty. The use of cursive script beside the packaging planning is generally used to reflect the product name and trademark planning, which can better highlight the importance of words and let consumers recall deeply.

In addition to the above fonts, we often use Song typeface, bold typeface and other fonts. The reasonable use of font elements in packaging planning can better improve the overall aesthetic feeling of packaging planning, integrate the composition with the text, and enhance the artistic flavor of packaging box planning.

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